We are looking for an experienced Web Producer to improve the effectiveness of Credit.com in three distinct areas; build trust, add value, and convert. You will leverage best practices in conjunction with your analysis to develop a roadmap for the modernization and improvement of Credit.com. You will be integrated within the product team, managing business goals and driving for a consistent and modern user experience. You will present and prioritize your recommendations to the greater team to gain buy-in and keep everything on track for fulfilling your roadmap.
* Review, research, and improve the effectiveness of our website throughout the marketing funnel through measurable recommendations * Perform in-depth analysis of site usage patterns and develop recommendations for UX enhancements to drive more engagement, higher user satisfaction, and more leads * Create audience profiles, customer journey maps, and user flows that translate to frictionless experiences and optimal engagement and sign-ups * Create information architecture diagrams, wireframes and prototypes * Create, implement, analyze, and improve SEO programs to grow organic traffic * Run user testing and site experiments to validate proposed site enhancements and report/execute on results * Stay current with evolving UI/UX trends and technologies for financial websites
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