Tableau Business Intelligence Analyst, Lead
Washington, DC

Job Description

Tableau Business Intelligence Analyst, Lead

Key Role:

Scope, develop, and maintain dynamic reporting dashboards in powerful BI platforms, including Tableau that integrate data from a variety of marketing data sources to provide business partners with relevant, accessible, and actionable information. Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes to measure and report on content performance, audience behavior, and effectiveness of marketing efforts. Collaborate with subject matter experts, database administrators, and data stewards to ensure the accurate collection and analysis of reporting requirements, including new data requirements, reporting layout, and distribution needs. Analyze marketing and sales data and comprehend it to make recommendations to internal clients for greater use and efficiency. Work on data mapping and data gap analysis required as part of the development process. Support the evolution and implementation of the firm's marketing measurement framework and KPIs as more data sources are acquired, creating consistency in measuring and reporting marketing performance across Booz Allen's corporate and key business segments. Distribute reporting to business partners and communicate the strategic implications of data, provide recommendations based on findings, and train reporting consumers on how to self-serve insights from reports.

Basic Qualifications:

* 3+ years of experience with Tableau 10.x, 9.x, or 8.x of Tableau Desktop and Tableau Server
* Experience in designing enterprise solutions with visualizations and data-discovery tools, including marketing reporting
* Experience with marketing data and databases and working across SQL, SAS, R, or Python to analyze and obtain insights from complex and large data sets
* Experience in establishing, implementing, and socializing reporting best practices effectively with both technical and non-technical stakeholders
* Experience with developing and delivering Tableau training to other report developers and users
* Experience in working with B2B or B2G companies in sales or marketing
* Knowledge of Tableau and its advanced features, including calculated fields, parameters, table calculations, row-level security, R integration, joins, data blending, and dashboard actions
* Ability to perform the art of dashboarding and following best practices while designing dashboards to story tell and deliver insights
* BA or BS degree

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