Specialist, SEO
Boston, MA

Job Description

About Bain & Company:

Bain & Company is the management consulting firm that the world's business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisitions, developing practical insights that clients act on and transferring skills that make change stick. The firm was founded in 1973 on the principle that Bain consultants measure their success by their clients' results, and Bain clients have outperformed the stock market 4 to 1. With 56 offices in 26 countries, Bain has worked with more than 4,000 major multinational, private equity and other corporations across every industry.

Position Summary:

You have: A passion for digital marketing and are an SEO (search engine optimization) expert from both a technical and content perspective, and have a desire to innovate and learn in other key areas of digital marketing such as website UX, paid search and social, and more. You have the ability to work with our agile team of web developers to conduct technical audits and implement changes one day and quickly shift gears the next to talk with our editorial and other marketing colleagues on the importance of keywords and how to properly build a keyphrase strategy. We have: A tight knit, forward-thinking team ready to welcome someone new that wants to dive in, grow and contribute to our expanding team of digital strategists core to the global marketing function. And a website with a good MOZ score! We're consistently voted a top place to work on the Glassdoor Best Places to Work list for a reason and it's our team that makes us unique and allows us to thrive.

Bain & Company is searching for a SEO Specialist to plan, execute, audit and measure search optimization efforts across a diverse set of industries, capabilities and insights on Bain.com in collaboration with other members of the digital marketing team. This includes not just making the recommendations but working across various internal stakeholders to execute the changes and track impact/results. The successful candidate will bring strong experience in both technical and content-driven SEO, but also have an interest in expanding their knowledge of B2B digital marketing simultaneously. A "test and learn" mentality coupled with the desire to stay on top of industry best practices and trends will allow this individual to drive demand generation and impact for our brand and business. Direct experience or expressed interest in global SEO and/or the intersection of paid and organic search is a strong plus.

Responsibilities and Duties:

Technical SEO

* Consistently review and analyze Bain.com for areas that can be improved and optimized, and work with agile team to open tickets, implement changes and track results
* Conduct audits on Bain-owned web properties to identify additional optimization opportunities that will drastically improve performance and results and implement changes with other team members
* Stay in the know on white hat and black hat SEO strategies to avoid to ensure website is up-to-date with search best practices and there are no penalizations
* Optimize internal linking structures and site architecture to maximize rankings across our priority practices
* Stay on top of site health and use available tools to track error pages and implement proper redirects

Content SEO

* Dive into content and growth marketing strategy and build keyword list based on firm priorities that clearly identifies powerful, intent-focused keywords that drive traffic from people we care about
* Liaise with other marketing team members and departments to advise on how to craft copy in a SEO friendly manner, and push live on website
* Ensure our link building strategies align with keyphrase strategy and work cross-department to ensure digital assets in development have proper keywords embedded
* Conduct competitor analyses to identify techniques and areas of opportunity to win for important topics
* Partner with paid search colleagues to fill gaps and drive towards all-encompassing keyword strategy around must-win keyphrases
* Manage internal website search/find functionality and leverage insights to pin and optimize priority content
* Stay on top of both onsite and offsite best practices for global SEO
* SEO copywriting skills a plus

Analytics and Reporting

* Prepare reports and audits that present areas of optimization opportunity for Bain's business
* Evaluate performance across variety of SEO tools, bringing in new tools when necessary
* Monitor and analyze campaign performance and provide proactive recommendations and adjustments based on objectives

Other

* Serve as an internal marketing champion with a customer-obsessed mindset, and respond to SEO-related requests in a timely manner
* Proactively look for opportunities to communicate value and results of campaign, and maintain active "promoters" at all times
* Compile and present SEO best practices to marketing colleagues across the firm and be comfortable interfacing with other internal stakeholders including senior leadership
* Liaise with other native language SEO agencies to implement recommendations alongside agile team
* Contribute on as-needed basis to other areas of digital marketing (training provided)
* Other tasks and duties as assigned

Qualifications:

* BA/BS from an accredited college or university and 4+ years of experience in SEO, preferably with some agency experience
* Working knowledge of current SEO best practices and techniques
* Deep knowledge of Google Analytics and Search Console, and experience in an array of SEO tools such as Screaming Frog, SEMrush, Moz, Authority Labs, etc.
* Self-starter with intellectual curiosity, can-do attitude and strong work ethic who's willing to dive in and help wherever needed
* Strong PC skills and proficiency with Office applications (Outlook, Powerpoint, Word, Excel), and excellent written and verbal skills
* Knowledge of AdWords and Google Tag Manager a plus

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