SEO Strategist
Washington, DC

Job Description

SEO Strategist

Job Description

Drive organic growth through best-in-class SEO strategy and execution We are seeking a Search Engine Optimization (SEO) Strategist to drive and execute strategy for the Land.com Network of real estate marketplaces (Land.com, LandsOfAmerica.com, LandWatch.com, and LandAndFarm.com) within CoStar Group. This person will join a team of digital marketers, product managers, and software developers. Our team has high standards, is not satisfied with the status quo, and thrives in a fast-paced, dynamic environment. Our success is dependent on the ability to optimize our Land.com Network sites to beat the competition and to earn the most qualified traffic from search engines. Google is taking an AI-first approach (artificial intelligence) company-wide, including their search algorithms, and we need to raise our bar to continue growing and exceeding future SEO goals. This person should have a genuine curiosity about how consumers search for information, and pair that with a strong technical aptitude and ability to analyze large datasets, uncover trends and insights, and turn those findings into actionable recommendations. Make a significant impact in the first 90 days Responsibilities include planning and overseeing search-related initiatives for each of our Land.com Network sites to maximize traffic. A candidate should have a strong grasp of SEO best practices to leverage in the execution of search strategies. They will analyze our websites for improvements, have an in-depth knowledge of keyword research, understand content strategy and work with various stakeholders. This person should have the ability to convert website analysis into compelling insights and actionable recommendations. This person should have a strong grasp of web analytics and KPIs to help with on-going analysis and reporting. An ideal candidate will have experience with web development processes and have the ability to work closely with the product team, developers and designers to implement changes. Build our organization's SEO capabilities The SEO Strategist will collaborate cross-functionally across internal teams (marketing, product, technology, analytics, research, etc.) to evaluate SEO opportunities that deliver business goals. Proactively identify new potential SEO projects and highlight key opportunities to drive our organization forward. This person will take the time to have SEO projects reviewed by other team members, coordinate across departments and with our agency and vendor partners to work through plans with others, establish best practices and troubleshoot then resolve potential issues upfront. This person will share results of analysis with our team members and across other relevant departments and teams. This includes the conclusions drawn to derive meaning from the data, and what business actions they think should be taken as a result of the analysis, plus any learnings from their analysis for how we can improve the collection and upkeep of our datasets. This person should act as a role model throughout our team, but also our organization by maintaining the highest professional standards, promoting data governance, data management, creative thinking and pushing us to always be our best. Skills & Qualifications: 3+ years of in-house or agency SEO work experience with a proven track-record of growing organic visibility and traffic for industry leading brands in competitive search landscapes Strong problem solving, attention to detail, objectivity and the ability to think strategically Excellent communication (both written and verbal) and presentation skills - proven experience of presenting data to a non-technical audience Results orientated - ability to prioritize, drive and achieve whilst working to deadlines under pressure Experience planning SEO data-driven content and providing on-page recommendations Adept with SEO tools such as ScreamingFrog, STAT, Moz, Botify, Ahrefs, or similar Bachelors or Master's Degree in Marketing, Analytics, Statistics, Engineering, Economics, or another data-driven field Experience using Google Analytics, Google Search Console & Bing Webmaster Tools Google Analytics Individual Qualification (IQ) Strong Excel skills Understanding of HTML5 and front-end web programing languages About the Land.com Network and CoStar The Land.com Network includes the leading internet listing service (ILS) marketplaces in the rural real estate sector. Lands of America, Land And Farm, and LandWatch connect more than 7 million active buyers and land owners with the best local real estate professionals and listings every month. The Land.com Network is known within CoStar Group, Inc. (NASDAQ - CSGP) as the Land for Sale division. CoStar is commercial real estate's leading provider of information, marketing and analytic services. CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information and offers a suite of online services enabling clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing