SEO Specialist
Austin, TX

Job Description

SEO Specialist Marketing, Austin, TX

About Us:

LogicMonitor is the leading SaaS-based performance monitoring platform for enterprise IT.

We are a company of fun-loving, hard-working achievers. We love going to work and think you should too. We hold our company culture near and dear - we are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.

Our Austin team works in two offices in downtown Austin. Both enjoy panoramic city views and an open floor plan with breakout rooms that encourage collaboration and innovation. When you join LogicMonitor, you will be working alongside some of the brightest minds in one of the fastest growing global software firms. We are looking for you to bring your expertise, drive, and passion. This is your chance to join us on our journey as we expand our global presence and achieve record-breaking success.

What You'll Do:

The SEO Specialist is responsible to maintain, optimize and analyze our technical, on-page, and off-page SEO efforts in order to increase qualified organic traffic and authority for the LogicMonitor domain. The SEO Specialist will be a guiding light in our efforts to transform data into meaningful and actionable insights that will shape our online organic and content production strategies.

The successful candidate has a proven track record of building best-in-class SEO & content strategies that push the boundaries of organic marketing and ensure consistent growth in qualified web traffic. They will understand SEO as a strategy rather than a tactic, strive to instill SEO culture and processes throughout the organization, and execute cross-functional strategies that promote SEO first marketing.

This is an incredible opportunity to join a fast-paced, leader in IT Infrastructure monitoring and a marketing team that is passionate about telling its story.

Here's a closer look at your duties in this key role:

* Experience in building inbound organic search traffic and improving SERPs
* Optimizing copy and landing pages for user intent, with a focus on enabling search engines to crawl, index and understand our content.
* Performing ongoing keyword research including discovery and expansion of keyword opportunities
* Researching and implementing content recommendations for organic SEO success ,with a solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
* The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
* The ability to research and analyze competitor advertising links using tools like SEMrush.
* Proven success with developing and implementing link building strategies.
* Work with the creative services team to ensure SEO best practices are properly implemented on newly developed code
* Work cross-functionally with our product marketing teams to drive SEO in content creation and content programming.
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* Build dashboards in Google Analytics to track and report on organic SEO efforts
* Aid the Digital Marketing team in coordination efforts for Paid SEM where needed.

What You'll Need:

* 3-5 years of experience in SEO with previous experience in B2B marketing and a deep understanding of technology or software.
* In-depth experience using website analytics and SEO tools (e.g, Google Analytics, SEMrush, Moz, Google Data Studios, Microsoft Excel)
* Proficiency in all digital acquisition channels and a strong understanding of current online marketing concepts, strategy, and best practices
* Up-to-date with the latest trends and best practices of ranking factors and search engine algorithms
* Able to effectively manage time and multiple priorities in a fast-paced environment with a variety of internal and external stakeholders
* Strong oral and written communication skills with an innate attention to detail
* Bachelors Degree in marketing, communications and/or relevant field of study