Aetna is taking on a major initiative to redesign and rebuild many of its customer facing digital assets. This effort will include a completely new approach to building software within Aetna, using the latest design approaches, technologies, and processes. Aetna Digital, a newly formed startup like business unit within Aetna, will design, build and deliver completely new and integrated digital experiences for our users.
Aetna's new digital product team, Aetna Digital, is pioneering a new way for users to manage their healthcare. This isn't your parents' health insurance. Were a nimble, startup-like team of hungry, quirky, and digitally-savvy product experts using the latest technology like biometrics, wearables, and more to usher in new and thoughtful experiences to the 46.7 million people who rely on us to help them make decisions about their health.
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