Job Directory Search Engine Marketing Specialist

Search Engine Marketing Specialist
Fremont, CA

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Job Description

Company Information

TE Connectivity Ltd., is a $14 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 80,000 employees, including more than 8,000 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn, Facebook, WeChat and Twitter.

Job Overview

We are looking for an SEM expert to manage pay-per-click (PPC) marketing activities across the business units as well as own the enterprise level SEM strategy on our Corporate Select Marketing team.

The Search Engine Marketing (SEM) Specialist will manage paid search campaigns the businesses. A successful SEM Specialist will effectively manage paid search budgets and work with the SEO and Marketing teams to maximize ROI, and drive traffic, sales, and customers.

At TE, we believe in unleashing our employees potential and embrace diversity. As a global organization, we support candidates interested in a remote position

Responsibilities & Qualifications

Tasks Summary & Responsibilities

* Develop, Deploy, and Manage Paid Search Campaigns, Ad Groups, and Ads
* Experience in eCommerce
* Budget management a plus
* Blend weighted conversion models and return on ad spend through CRM and Analytics platform integrations to optimize and scale paid search results
* Identify, set-up, execute, and measure A/B ad copy and landing page tests
* Manage negative Search Engine Management across multiple accounts
* Manage the daily budgets, performance, and optimization of multiple accounts
* Use Analytics and other tools such as CRM to evaluate search campaigns
* Perform ongoing keyword research including discovery and expansion of keyword opportunities
* Work with feed partner to optimize feeds used in merchant centers
* Collaborate with relevant marketing team members and other stakeholders to understand their unique goals, objectives and challenges
* Provide guidance that is in-line with TE's governance model, digital best practices and brand alignment.
* Collaborate closely with relevant outside partners and agencies to adapt content for digital delivery
* Balance multiple concurrent assignments with shifting priorities in a fast-paced and high-volume environment
* Provide, review and analyze data related to campaign performance and present results to illustrate insights and enable decision-making


* BA/BS degree in Marketing or the equivalent combination of education and experience
* 5+ years as a search engine marketing specialist (or similar role)
* Proven track record of success driving strong positive sales and customer growth through paid search marketing programs
* Successful development or optimization of feeds for product listing ads (Shopping)
* Experience in (Additional CRM experience a plus)
* Experience in Adobe Analytics (Additional Google Analytics and Google Tag Manager experience a plus)
* Experience in Marin (Additional DoubleClick, Acquisio, or Kenshoo experience a plus)
* Basic HTML skills
* Thorough understanding of B2B marketing practices
* Experience in creating website conversion goals on high and medium value web pages and importing in to Google Ads a plus
* Eloqua or similar marketing automation platform experience
* Familiarity with tracking code and third party pixel tag creation
* Amazon Advertising experience a plus
* Excellent relationship management, presentation and communications skills that establish trust, credibility and respect
* Strong Excel Skills
* Computer proficiency in MS Office (Word, PowerPoint, Visio)
* Ability to work with minimal supervision
* Team-oriented and able to work in an ambiguous and/or changing environment
* Exhibit enthusiasm, passion, creativity and commitment

Special Qualifications, Knowledge & Skills

* Google Ads Certification required. Bing Ads Certification a plus.



* Values: Integrity, Accountability,Teamwork, Innovation


Fremont, CA, US, 94555

Travel: Less than 10%

Requisition ID: 45293

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