We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Specialist. This role is responsible for and performing many critical functions within the search team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world's leading consumer brands.
* Build new ad groups and campaigns with new keywords and creative * Developing, optimizing, and maintaining paid search campaigns for clients * Aggregate reports on a daily/weekly/monthly basis while working with leads to generate insights, calculating basic KPIs and understanding how metrics effect each other * Daily campaign & budget management including optimizations * Monitor daily searches on high priority keywords (i.e. brand and lead terms) * Handle client billing, notify manager of any account issues, update account pacing documents, and ensure proper budget pacing * Understand Q/A fundamentals and implement Q/A best practices in daily tasks
* Associates Degree or related work experience * Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
* Previous agency experience strongly preferred * 1-2 years of Paid Search/SEM experience
* Basic understanding of Google, Yahoo & Bing with proficiency in MS Office Suite * Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick * Excellent writing, math, multi-tasking, organization, and communication skills * Demonstrated enthusiasm for interactive media and marketing with strong working knowledge of the Internet * Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
At Reprise, we're reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world's biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower
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