Reprise - Senior Specialist, Paid Search (20153735)
New York, NY

Job Description

Who we are:

Reprise is among the media industry's fastest growing digital agencies servicing Fortune 500 brands -thanks to our culture of innovation, excellence, personal growth, and fun. We're transforming digital experiences for our clients every day and reinventing digital marketing so that it finally works like it should.

Who you are:

You're a dynamic paid search expert who is ready to challenge digital norms in a fast-paced and fun environment. Passionate and driven, you excel at developing, optimizing and communicating best-in-class digital strategies across paid search and enjoy bringing campaigns to life for your clients. You're excited to take the next step in your media career at an agency which values fresh ideas and creative thinking.



What your day-to-day requires:

* Developing, optimizing, and maintaining paid search campaigns for clients
* Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
* Daily campaign & budget management including optimizations
* Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis
* Supporting the team Director
* Professional communication with clients, vendors and partners
* Implement SEM best practices
* Keeping abreast of industry news and developing POVs to communicate relevant updates to client
* Brainstorming/researching targeting & copy ideas for specific campaigns
* Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
* Familiarity with 3rd-party tracking vendors
* Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
* Putting together client-friendly production sheets for approval
* Manage/training Associate Analysts on the search team and responsible for overseeing their career development



What you bring to the table:

Education:

* Bachelor's degree required



Work Experience:

* Minimum 2 - 4 years' experience of SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus



Skills:

* Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (Marin/Kenshoo), AdWords, Bing Ads, and Gemini.)
* Experience working on enterprise level PPC accounts with large budgets
* Expert ability in keyword research, ad copy writing, landing page optimization, and bid management
* Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
* Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
* Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
* Technical background a plus (conversion tagging, FTP, HTML, etc.)
* Excellent writing and communication skills
* Firm grasp of how to test marketing tactics and achieve performance metrics
* Thought leadership a plus
* Extensive knowledge of Microsoft Excel
* Excellent quantitative and qualitative analysis skills

Why join us:

You'll be working alongside some of the best and brightest minds in the business in a fun and dynamic environment. At Reprise, success is celebrated and hard work is rewarded. Our people are smart and driven, all working together towards one common goal. You'll learn, you'll grow and you'll be exposed to career opportunities you can't get anywhere else. Plus, you'll have fun doing it.