Job Directory Reprise - Senior Specialist, Paid Search (20153664)

Reprise - Senior Specialist, Paid Search (20153664)
Los Angeles, CA

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Job Description

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Specialist, Paid Search. The Senior Specialist of Search Engine Marketing will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid search platforms.

Essential Functions

* Developing, optimizing, and maintaining paid search campaigns for clients
* Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
* Daily campaign & budget management including optimizations
* Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis
* Supporting the team Director
* Professional communication with clients, vendors and partners
* Implement SEM best practices
* Keeping abreast of industry news and developing POVs to communicate relevant updates to client
* Brainstorming/researching targeting & copy ideas for specific campaigns
* Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
* Familiarity with 3rd-party tracking vendors
* Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
* Putting together client-friendly production sheets for approval
* Manage/training Associate Analysts on the search team and responsible for overseeing their career development



* Bachelor's degree required

Work Experience:

* Minimum 2 - 4 years' experience of SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus


* Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (Marin/Kenshoo), AdWords, Bing Ads, and Gemini.)
* Experience working on enterprise level PPC accounts with large budgets
* Expert ability in keyword research, ad copy writing, landing page optimization, and bid management
* Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
* Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
* Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
* Technical background a plus (conversion tagging, FTP, HTML, etc.)
* Excellent writing and communication skills
* Firm grasp of how to test marketing tactics and achieve performance metrics
* Thought leadership a plus
* Extensive knowledge of Microsoft Excel
* Excellent quantitative and qualitative analysis skills

About Reprise

At Reprise, we're reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world's biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit now.

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