Job Directory Reprise - Senior Specialist, Paid Search (20152306)

Reprise - Senior Specialist, Paid Search (20152306)
New York, NY

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Job Description

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Specialist. This role is responsible for and performing many critical functions within the search team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world's leading consumer brands.

Essential Functions

* Build new ad groups and campaigns with new keywords and creative
* Developing, optimizing, and maintaining paid search campaigns for clients
* Aggregate reports on a daily/weekly/monthly basis while working with leads to generate insights, calculating basic KPIs and understanding how metrics effect each other
* Daily campaign & budget management including optimizations
* Monitor daily searches on high priority keywords (i.e. brand and lead terms)
* Handle client billing, notify manager of any account issues, update account pacing documents, and ensure proper budget pacing
* Understand Q/A fundamentals and implement Q/A best practices in daily tasks



* Associates Degree or related work experience
* Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

Work Experience:

* Previous agency experience strongly preferred
* 1-2 years of Paid Search/SEM experience


* Basic understanding of Google, Yahoo & Bing with proficiency in MS Office Suite
* Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
* Excellent writing, math, multi-tasking, organization, and communication skills
* Demonstrated enthusiasm for interactive media and marketing with strong working knowledge of the Internet
* Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics

About Reprise

At Reprise, we're reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world's biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit now.

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