IMMEDIATE new fulltime job opening for a Mobile App Analytics Implementation Specialist to work on-site at our client's HQ's in Addison, Texas. The Mobile App Analytics Implementation Specialist builds and maintains the client-side app analytics environment and will manage tag-based data collection, build client-side integrations, and implement 3rd party acquisition tracking into the mobile app's tag management system. This role plays a key role in extending the digital analytics infrastructure and must enjoy discovering, prototyping, and deploying analytics data collection and tag managed marketing integrations that deliver value to business stakeholders.
Responsibilities:
o Manage the implementation and maintenance of client-side data collection and marketing tools within mobile apps using Adobe Launch/DTM (tag management solution) and Adobe Mobile Services
o Work with product analytics, development, and analytics technology teams to interpret business requirements and deliver app tagging implementations which meet those requirements
o Provide technical support to app development teams to ensure analytics solutions are properly implemented
o Build and maintain code within tag management solution for apps, including QA and UAT activities
o Debug and troubleshoot app analytics and marketing tagging issues
o Implement marketing acquisition tags into the tag manager
o Update and/or migrate Tag Management software and Adobe SDKs based on business needs
o Maintain robust documentation regarding the app tag management architecture
Required Skills:
o 3+ years of experience with Adobe Analytics (formerly Omniture/SiteCatalyst) and Adobe Launch/DTM, implementing client-side digital analytics implementations
o 3+ years of experience with mobile app analytics implementation
o Experience with front-end debugging using a packet analyzers/sniffers such as Charles Debugger or Fiddler or similar
o Experience updating and/or migrating Tag Management software and Adobe SDKs
Interview Prep:
For the initial interview, please come prepared to review/discuss a mobile app analytics implementation you have deployed via a tag manager and explain what you deployed and/or improved.
To view all of our open positions, please visit: http://www.alleareconsulting.com/job-openings.
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