Academic Partnerships is looking to hire a Digital Designer to join the Digital Marketing Team in downtown Dallas.
The Digital Designer will be responsible for developing and shaping digital marketing and content experiences while leveraging user-centered design methods to accommodate user needs, business objectives, and technology capabilities.
This position is well versed in responsive design, user experience strategies and methodologies, front-end development and industry trends and best practices. He or she should have a strong understanding of digital marketing and the behaviors that drive consumers towards lead conversion.
He or she will utilize a number of tools and methods, such as wireframes and usability testing, to communicate experience strategies, solutions and improvements. This position will interact with a variety of stakeholders including Search Marketing, Analytics, Email, Content, Design, and Development.
* Focus on scalable code/design/content solutions * Design user-centered websites including high level wireframes, site maps, and user flows informed by data and insights * Lead team of designers in digital design best practices for creating websites, landing pages, motion graphic ads and emails. * Assist with the management and implementation of new or revised methodologies related to creative optimization, A/B and user testing * Assist with CMS/data migration project, establishing wireframes for web design and paid marketing efforts * Drive collaboration across UX, Creative, SEO, SEM, Analytics, Email and Verticals * Focus on innovative thinking and institute best practices * Identify user needs, business requirements, and business opportunities * Be an essential voice and advocate for the customer experience and it's impact on perception, engagement, and conversion * Lead ideation sessions to drive innovative user strategy, and actively collaborate with key teams within the company * Initiate and respond to ideas for innovation based on research, analysis, and competitive reviews
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