Job Directory Digital Analytics Implementation Engineer

Digital Analytics Implementation Engineer
New York, NY

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About

Job Description

Invesco is one of the world's leading global investment managers, entrusted with managing $1.2 trillion* in assets on behalf of clients worldwide. We are the 6th largest US retail asset manager and the 13th largest investment manager globally, and our more than 8,000 employees worldwide are dedicated to delivering an investment experience that helps people get more out of life. We are purely focused on managing a comprehensive range of active, passive and alternative investment capabilities, which we draw on to provide customized solutions aligned to client needs, our most important benchmark. (*As of May 31,2019)

Job Summary:

Work with business partners and other stakeholders to implement the website tag management strategy under the direction of the Director of Digital and Marketing Technology. Support the technical design, construction, delivery, and maintenance of Invesco's digital solutions.

Key Responsibilities:

* Work closely with digital experience and analytics team to identify and gather requirements for website tagging on Invesco websites and other digital assets
* Work closely with developers and digital product owners to implement the tag management solution and conduct necessary quality assurance checks
* Responsible for maintaining the SDR (Solutions Design Reference) document
* Work on ad-hoc basis to implement additional tags to support advertising (Google DFA) and marketing journey tags
* Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues
* Maintain the JIRA board for ongoing projects and work with development teams to integrate analytics tracking requirements into production cycles
* Perform routine quality assurance checks to guarantee clean data for the Analytics team
* Support a data-driven culture and strong collaboration with all the Marketing partners

Work Experience / Knowledge:

* 5+ year experience using leading industry analytics tools (Adobe Analytics or Google Analytics)
* 5+ year experience working with tag management systems, such as Adobe Dynamic Tag Management (DTM), Google Tag Manager, etc.
* Advanced debugging and troubleshooting skills using tools such as Chrome omnibug, Adobe debugger, and Charles Proxy
* Understanding of web metrics, KPIs and tracking variables
* Deep knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation

Skills / Other Personal Attributes Required:

* Experience with testing and optimization platforms (Adobe Target, Optimizely, etc.)
* Experience with Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
* Experience with Data Management Platforms (DMP) such as Adobe, BlueKai, etc.
* Experience with front-end web or analytics development tools

Formal Education: (minimum requirement to perform job duties)

* Bachelor's degree in business administration, statistics, marketing, information science or related field

FLSA (US Only): Exempt

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.

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