Job Directory Content Strategist

Content Strategist
New York, NY

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Job Description

The College Board, the national educational organization, is conducting a search for a Content Strategist. This position is based in our New York City office.

The College Board is a not for profit organization committed to clearing a path for all students to own their future. Named by Fast Company as one of the most innovative education companies in the world, the College Board connects students to college success and opportunity. Each year, the College Board helps more than seven million students prepare for a successful transition to college through programs and services in college readiness and college success - including the SAT and the Advanced Placement Program. The organization also serves the education community through research and advocacy on behalf of students, educators and schools.

The Content Strategist will improve and organize text and multimedia content on digital platforms for the College and Career Access program, which helps students find opportunities for higher education and beyond. This role helps ensure that College Board content is engaging, focused on users, and consistent with the organization's voice and brand. The strategist also ensures that content is easy to maintain, update, and reuse across a variety of channels and platforms. A major part of the role is contributing to the development of websites and other digital content products. The strategist will work closely with cross-functional teams that include product owners, project managers, designers, researchers, and developers.

What you'll do

* Craft high-level messaging advocating for the needs of students and other users
* Lead content strategy for the end-to-end user experience of digital products
* Define content requirements around business and user needs by working closely with product sponsors, designers, researchers, and engineers
* Write for digital experiences that help users accomplish their goals
* Use data to drive content decisions and the digital user experience
* Conduct content audits and contribute to the creation of content models and usage rules that maintain consistent brand standards
* Contribute to the creation of project plans and information architectures

About you You'll have:

* A bachelor's degree
* Five years of professional experience creating and managing digital content for diverse audiences within a content management system
* A deep understanding of how copy and design support each other
* Experience with Web content management systems, including the technical and workflow issues surrounding large-scale digital projects
* The ability to identify content gaps in a user flow
* Demonstrated project and time management skills, including the ability to accurately gauge project duration, manage expectations, deliver on deadlines, and handle conflicting priorities
* Knowledge of metadata and how it impacts website content and SEO
* Exceptional written communication skills
* A dedication to accuracy, clarity, and attention to detail

More about you

* A desire to help clear a path for students to own their future
* Proven editorial skills within a team structure
* Ability to use empathy, reason, and data to inform content choices
* Calm, grace, and flexibility in a rapidly-changing, deadline-driven environment
* The ability to admit mistakes and learn from them
* Comfort working on teams with diverse skills, backgrounds and perspectives
* Experience working in an agile product development environment
* Experience in education-related industries strongly preferred
* Experience with the Drupal CMS strongly preferred
* Familiarity with the Web Content Accessibility Guidelines and how to implement their best practices and standards preferred


We offer our employees an outstanding benefits package, which includes 4 weeks of paid time off, a generous retirement savings plan, tuition reimbursement and ongoing professional development and training.

The College Board is dedicated to the principle of equal opportunity, and its programs, services, and employment policies are guided by that principle.


The College Board's mission is to connect students to college success and opportunity. We are a not-for-profit membership organization committed to excellence and equity in education. Among our best-known products are the SAT®, PSAT/NMSQT®, and Advanced Placement Program®. The College Board is committed to diversity in the workplace and is an Equal Opportunity Employer. The College Board participates in E-Verify, a service of DHS and SSA, where required. Please understand that only qualified applicants will be contacted.

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