Job Directory Associate, Paid Search
Associate, Paid Search
New York, NY
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About
Job Description
Job DescriptionThe Search Associate responsible for day-to-day progress of their client's search engine marketing (SEM) campaigns and ensuring timely completion and success of projects.
SPECIFIC RESPONSIBILITIES
* Planning and executing paid search campaigns for clients
* Establish keyword and copy strategies
* Staying informed on evolving search landscape channels, tools, trends and providing insight both internally and externally
* Build out keyword recommendations to set client budgets
* Management of Search Marketing bid tools for:
o Campaign trafficking
o Campaign optimization
o Campaign reporting
* Monitor and report on campaign performance and make improvement recommendations
* Daily integration with the major search engines including Google, Yahoo and MSN
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