The Paid Search Associate is responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. This role will support the overall Paid Search team on execution and overall account support.
* Tactical campaign development including keyword, ad copy and account creation and development * Track and analyze results from PPC campaigns to identify potential opportunities for improvements * Monitor, analyze and report the performance results for client accounts * Campaign auditing, data QA, and daily tracking * Communicate with team members on campaign developments, timelines, and results * Assist in the execution and evaluation of account maintenance/optimization activities, including but not limited to: keyword development and expansion, ad copy creation, landing page identification, bid strategy execution, and budget management (under supervision/training of a PPC Specialist or Leader)
* Bachelor's degree required * Six months of relevant experience * Knowledge of Search Engine's platforms and third party tools * High level attention to detail * Knowledge of excel * Holds Google and Microsoft certifications * Strong project management skills * Excellent communication skills both written and verbal * Experience implementing Advertising Campaigns through Paid Search / Search Engine Marketing on Tier 1 Search Engines * Google Fundamentals and Google Adwords Certification a plus * Strong analytical ability and problem-solving skills * High levels of integrity, autonomy, and self-motivation
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