With ZEFR: BrandID, brands can see what all those users are saying about their brands and connect with them directly.

Founded 2009
51-200 employees
  • Platform
  • Headquarters address
    Los Angeles, CA

    About Us

    ZEFR (Formerly Movieclips) is a software platform for brand and content management on YouTube.

    BrandID, ZEFR's brand management software, helps brands and media companies publish content, analyze their brand exposure, partner with their biggest fans, and target ads to their most important demographics. ZEFR helps their customers build lasting relationships with their fans on the second largest search engine in the world.

    RightsID, ZEFR's rights management software, monetizes the world's content. Its proprietary licensing software took a historically antagonistic relationship between content rights holders (media companies) and fans that uploaded their content and turned it on its head. Now, instead of punishing fans for spreading their content, RightsID customers can take user uploaded content and manage it in their own content management system, creating a new stream of revenue and a rich source of data.

    Tech stack

    Python, Javascript, CoffeeScript


    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    ZEFR - Company Photo