What is VITL?

VITL is a health technology company based in London. VITL uses advanced diagnostic technology to create tailor-made nutritional solutions based on a user’s unique profile. Users complete a short consultation in the app or on the web, which has been developed in partnership with a panel of nutritional experts. The platform then uses artificial intelligence to analyse their data and generate personalised supplement and nutritional recommendations. VITL offers DNA testing, blood testing and meal plans, as well as a subscription service through Apple called VITL Pro. VITL’s ultimate objective is to create the world’s best nutrition platform with a key focus on health and wellbeing.

What are we trying to achieve?

*Empower customers to take control of their health and wellbeing through accessing home testing and analysis kits
*Create convenient, easy to use services which save customers time
*Make it as simple as possible for customers to obtain their test results via web or app in just a matter of days (blood) or weeks (DNA)
*Educate customers on how they can improve their results through diet and lifestyle changes, or through supplementation
*Provide a real-time solution to health concerns, i.e. order VITL supplements directly to their door (e-commerce)
*Create the world’s most advanced nutrition platform to ultimately improve our customers’ health and wellbeing