The Essential All-In-One Enterprise Solution for Vacation Rental Management.

Founded 2017
1-15 employees
  • Real Estate & Property Management
  • Hotels, Restaurants, Leisure, Travel, & Hospitality
  • Headquarters address
    Salt Lake City, UT

    From Wes Smithe, Co-Founder & CEO:

    "I have been an entrepreneur learning & growing in the vacation rental industry for close to a decade, starting out working on the front lines with over 500 property owners in 10 markets across the country. Along the way, I helped my clients generate over $10 MM in income, and then after experiencing firsthand the difficulties working with incumbent property management systems, I saw an opportunity, and made a difficult decision in early 2017: completely pivot my focus to providing enterprise vacation rental managers with a next-gen, B2B software solution that was built from scratch with the latest web technology.

    Enter Direct® -

    • Property/Reservation Management Systems
    • Proprietary Channel Manager w/ 2-way integrations (Airbnb, HomeAway/VRBO, Booking)
    • Free Website Builder
    • Automated Staff Workflows w/ fully-integrated Invoicing
    • Trust Accounting System w/ fully-integrated Payouts
    • Fully-Automated/Centralized Guest Communications
    • Proprietary CRM
    • Reporting/Business Intelligence
    • Fully-integrated smart home automation & revenue management
    • And much more

    I firmly believe that professionals are both the foundation & the future of the alternative lodging / short-term rental industry, and we built Direct because we knew we could make the positive impact we're making today. Our mission is to provide an all-in-one PMS that is sleek, innovative, easy-to-use, efficient & built to work at scale, and those who know me best can attest that I pop out of bed every single day laser-focused on this very mission."

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    Tech stack

    React, SASS, Rails, Postgres, Heroku, AWS, CircleCI, Git, Ruby, Codeship


    Compensation and retirement

    Stock Options
    401k plan

    Vacation and time off

    Paid time off
    Paid holidays

    Values and quality of life

    Snacks and beverages
    Company activities
    Games and recreation