Next gen audience measurement for TV, Over-The-Top and digital video. We use AI, machine vision and facial recognition to truly understand what engagement really means and how to harness it.
TV rating and GRP are the most important data points in the $75 billion TV ad market, but there has been no innovation in how we deliver, target or measure TV ads in decades. TVision leverages state-of-the-art computer vision technology to passively collect viewers’ behavior, attention, emotional affect and actual in-room viewing habits second-by-second, person-by-person from the natural viewing environment.
Our advertiser clients use our data to analyze the effectiveness of creative in the natural viewing environment, and to more effectively plan media spend. Our network clients use our data to further understand the unique value of their content, contextual impact, co-viewing and to measure actual attentiveness second-by-second to programming and commercial pods. As TV moves to a programmatic platform, the industry as a whole needs more robust data to target audiences, measure effectiveness, price inventory and to support real time bidding. TVision provides the real-time data required for programmatic delivery of advertisements, and it enables agencies, advertisers and publishers to gain deep insights into audience behavior.