TrueFacet is the go-to marketplace for certified pre-loved designer jewelry and watches, leveraging technology to disrupt the jewelry industry.

Founded 2014
16-50 employees
  • eCommerce
  • Headquarters address
    530 7th Ave, New York, NY 10018, USA

    Founded in early 2014, is the authentic designer jewelry marketplace, where individuals can shop and sell pre-loved fine jewelry and watches with confidence.

    Tirath Kamdar and Chris Chan, the founders of, have known each other over 20 years since High School. Tirath spent a decade in the jewelry industry at one of the top 5 jewelry companies globally working in design, manufacturing, and marketing for major brands. He then spent 5 years leading marketing in e-commerce, most recently at Chris has a decade of experience in
    trading and capital markets optimizing pricing for both buyers and sellers, most recently at Bank of America Merrill Lynch.

    Combined, they both have built the go-to trusted destination for jewelry online, where every price is optimized for buyers and sellers through a robust pricing engine and authenticity is always guaranteed with the TrueFacet Valuation Report.

    TrueFacet is a backed by top VC’s including Maveron, Freestyle, Trilogy, Social Leverage, and Founders’ Co-op, along with several Angel investors.

    Tech stack

    LEMP, Node.JS


    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    Life insurance
    Disability insurance
    TrueFacet - Open collaborative teamwork in the heart of New York City!
    TrueFacet - Company Photo
    TrueFacet - Company Photo
    TrueFacet - Company Photo