Changing the way apparel is designed, engineered, shopped for and lived in, starting with the bra. We collect body-focused data from over 1.5 million women to build better products for her.

Founded 2012
16-50 employees
  • eCommerce
  • Headquarters address
    576 Natoma Street, San Francisco, CA 94103, USA

    "What we're doing with the algorithm and the data is a complete innovation in intimate apparel . . . a massive market. What we're doing can be applied to all of apparel. We're not just telling you how many blue bras have been sold, which is what old retail would do.

    We're telling you who is buying that blue bra and not only that, but why they're buying the bra. We're in the business of deciphering what women want, and when you know what women want, you can change all of shopping." - As told to CNN, Michelle Lam, CEO and Co-founder

    Tech stack

    Ruby on Rails, MySQL, Sass, Javascript, Spine, Scrum, Data Science, Machine Learning, Pragmatic Pairing


    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    True&Co - Open and friendly work environment
    True&Co - Work with a diverse group of engineers and creatives
    True&Co - We believe in great design
    True&Co - Culture of support and 1:1 mentorship
    True&Co - Our 2-story light filled building in SOMA
    True&Co - Join a fun crew!