The Mobile Majority

The Worlds Largest Brand Engagement Network. Leveraging technology to fulfill the promise of mobile advertisng.

Founded 2011
16-50 employees
  • News, Media, Advertising, & Publishing
  • Headquarters address
    2041 Colorado Avenue, Santa Monica, CA 90404, USA

    About Us

    PaeDae is the largest mobile ad engagement platform in the world, and we have raised $21M+ in venture funding. We recently won awards for Best A Round Company at The Los Angeles Venture Association and Best Creative Technology from the American Association of Advertising Agencies.

    How We Got Here

    We started out as a mobile rewards network. As we grew to service very large brand clients, we needed to begin to buy inventory out of our network. What we learned is that complex rich media ad units break down in different network SDKs. We also learned that as many as 4 of every 5 ads that we were serving were not viewable for reasons of fraud or poor SDK integrations by developers.

    The Problem We Are Solving

    These serious problems prevent brands from making real media investments in mobile. The problem is so profound that although 25% of all media is consumed on mobile, only 2% of advertising is allocated to the medium. Our team has spent thousands of man hours and millions of dollars to develop elegant solutions to these problems that have vexed even the largest tech companies in the world.

    Our Solution

    Our data and engineering team is pioneering a technology that establishes a first ever 1 to 1 matching system to leverage the highly personal nature of a mobile device and create customizable ad units for an audience of one. Despite this level of incredible personalization, we are building high performance network applications at 'Google' scale.

    Who We Want & Our Goals

    As a company we hire only the best and the brightest engineers at the top of their field. We strive to hire people who are extremely intelligent people, get shit done, work well with others, and are optimistic. Our culture drives our company. We are led by a team of experiences technologists, entrepreneurs, media execs determined to be the next $1B adtech IPO.

    Tech stack

    Java, Ruby on Rails, MongoDB, Redis, AngularJS, Javascript, CSS3, HTML5, *nix, Engine X, Twemproxy


    Compensation and retirement

    401k plan

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)

    Values and quality of life

    Catered meals
    The Mobile Majority - The inside of our new office in the Media Corridor in Santa Monica. The space was most recently occupied by Intel Media, and before that Prizker Prize winning architect Thom Mayne. This large room is currently being built out with sustainable materials.
    The Mobile Majority - This is another shot from our new office before the buildout.
    The Mobile Majority - More shots from the large room. This room is having a slide installed, and unique fabricated items.
    The Mobile Majority - A shot of our conference and board room. This is where we do our daily huddle and weekly meetings.
    The Mobile Majority - This room is being modified to extend to the kitchen where our bar and kegerator are.