The Line

We are a new kind of retail company that invites you to discover goods that inspire and refine—and to make them your own. By combining rich editorial storytelling with immersive online and offline experiences, we reveal the origins, creators, meanings, and uses of items that are carefully chosen to enrich a life well-lived.

Our vision stems from a desire to pare back, strip down, and pull together—the search for refined, versatile, and honest goods that come together in our New York City home, The Apartment. Built to last but never boring, these objects are a mix of established favorites and our latest finds from emerging names across fashion, home, and beauty. What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life.