Words move people. We use language constantly: emailing, talking, writing, texting. So it’s easy to forget that the words we choose can change how people react… and change the future. Will they say yes or no? Will they buy your brand? Who will apply for your job opening? Imagine if you could see in advance how people will respond to what you say. That’s augmented writing: the power to see the future that your words will create. Now, the art of writing is also science.