To men walked into a bar. Their idea: fizzy, sparkling water with natural flavors.
But what to name it? Something with rain (it was raining outside, because Seattle). Talking heads were playing in the background. "All wet! Hey, you might need a raincoat. Shakedown! Drams walking in broad daylight. Three hundred sixty five degrees. Burning down the house!"
With our breakthrough product, Sparkling Ice, we became the category creator for sparkling water--a category we lead today. While we're excited that we continue to have back to back record breaking years, we're not content. We're focused on how we can do what we do better so that we can direct our energy on what's next.