Superformula

Superformula is a modern digital product studio. We craft world-class products through experience, design, and engineering.

At the center of the life of shapes is one essential equation known as the “Superformula.” Apply it to a circle and you get starfish, shells, flowers, and an infinite number of other beautiful natural shapes. We are also dynamic, iterative, colorful, and constantly moving, so it suited us. We build things together, with passion, and move thoughtfully and rapidly to always release a better version than the last; in all facets of the company.

You can think of this formula as our core, our ethos, and our dream.