In 2006, Square Root was founded without an idea.
After almost a decade working in automotive tech, Chris Taylor knew it was time for something different. He set out to start his own company, but without an idea—or a team—he had to take a non-traditional approach. Using his network and skill set, he set up consulting jobs and hired great people along the way.
After we had a few jobs under our belt and a few more join the team, a customer came to us with a specific problem. As we dug into the data, we uncovered new factors that made an individual store successful, some of which our customer hadn’t even considered. In doing this work, we realized we’d struck a chord and quickly discovered we were the only ones solving this problem. And with that, we had our ah-ha moment. Inspired by our customer, we set out to build a platform for this specific issue.
From that point forward, the team was focused in one direction. Our store relationship management platform, CoEFFICIENT, was born.
Today, we combine data science and high-touch customer service. Guided by our foundational roots, we create new iterations of our software quickly and evolve our platform based on our customers’ needs. We’re in the business of building relationships and understanding needs. Instead of pure data analysis, we frame conversations. Our goal is to break the information down and pull out what will drive value, helping companies maintain focus and enabling action-oriented conversations.
In 2013, the team came together to create a set of four core values which leads our direction today: Think Big, Do Bigger; Be Customer Inspired; Partner; and Thrive. These values not only guide us in our day-to-day work, but they are the standard by which we operate.
Big ideas are meant to be pursued. We’re critical thinkers with a bias for action and an appetite for impact. We continually iterate to deliver smarter direction and better software.
Our customers’ biggest challenges inspire us to build innovate software. We invest the time to understand what will make our customers successful so we can deliver what’s best, not just what’s expected.
We operated with a partnership mindset, because we know we’re only as strong as our relationships. We go above and beyond to help our customers and one another succeed.
We revere personal drive, growth, and balance. It’s everyone's responsibility to make our working environment motivating and fulfilling. We celebrate individual and team successes. And, sometimes, we just celebrate.