Square Root

Our mission is to transform the relationship between brands and stores.

Founded 2006
16-50 employees
  • Analytics & Business Information
  • Automotive
  • Retail & Convenience Stores
  • Headquarters address
    Austin, TX, United States


    In 2006, Square Root was founded without an idea.

    After almost a decade working in automotive tech, Chris Taylor knew it was time for something different. He set out to start his own company, but without an idea—or a team—he had to take a non-traditional approach. Using his network and skill set, he set up consulting jobs and hired great people along the way.

    After we had a few jobs under our belt and a few more join the team, a customer came to us with a specific problem. As we dug into the data, we uncovered new factors that made an individual store successful, some of which our customer hadn’t even considered. In doing this work, we realized we’d struck a chord and quickly discovered we were the only ones solving this problem. And with that, we had our ah-ha moment. Inspired by our customer, we set out to build a platform for this specific issue.

    From that point forward, the team was focused in one direction. Our store relationship management platform, CoEFFICIENT, was born.


    Today, we combine data science and high-touch customer service. Guided by our foundational roots, we create new iterations of our software quickly and evolve our platform based on our customers’ needs. We’re in the business of building relationships and understanding needs. Instead of pure data analysis, we frame conversations. Our goal is to break the information down and pull out what will drive value, helping companies maintain focus and enabling action-oriented conversations.


    In 2013, the team came together to create a set of four core values which leads our direction today: Think Big, Do Bigger; Be Customer Inspired; Partner; and Thrive. These values not only guide us in our day-to-day work, but they are the standard by which we operate.

    Big ideas are meant to be pursued. We’re critical thinkers with a bias for action and an appetite for impact. We continually iterate to deliver smarter direction and better software.

    Our customers’ biggest challenges inspire us to build innovate software. We invest the time to understand what will make our customers successful so we can deliver what’s best, not just what’s expected.

    We operated with a partnership mindset, because we know we’re only as strong as our relationships. We go above and beyond to help our customers and one another succeed.

    We revere personal drive, growth, and balance. It’s everyone's responsibility to make our working environment motivating and fulfilling. We celebrate individual and team successes. And, sometimes, we just celebrate.

    Tech stack

    AngularJS, Ruby, REST, Service Oriented Architecture (SOA)


    Compensation and retirement

    401k plan

    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    Life insurance
    Disability insurance

    Vacation and time off

    Paid time off
    Unlimited time off
    Paid holidays
    Flexible working hours
    Work from home flexibility
    Volunteer time off
    Maternity benefits
    Paternity benefits

    Personal development

    Tuition reimbursement
    Conferences reimbursement
    Internship program

    Values and quality of life

    Accessible via public transportation
    Bike parking
    Employee groups and committees
    Snacks and beverages
    Catered lunches
    Company activities
    Games and recreation
    Pet-friendly workplace
    Square Root - The original 2 houses on our "campus". We now have 5!
    Square Root - We love our iconic red fridge, outfitted with a kegerator and a regularly rotating beer.
    Square Root - Feeling like you need a break? Spend some time on the arcade machine to recharge!
    Square Root - Want to rest your legs or just prefer to work on a couch? We've got plenty.
    Square Root - All of our houses have a nice, cozy vibe so you'll feel right at home.
    Square Root - Our awesome team!