Salespeople hate CRM. One we know called it a "soul sucking" corporate application.
Because it requires them to do data entry for no benefit to them.
Plus it's often hard to use, not mobile friendly and can be used to make them look bad by their managers.
At the same time, the CRM market is huge! $35B last year and growing at a 15% rate. The dirty secret in CRM is that salesforce.com only has a 19% market share and 55% of companies -- according to Gartner -- have no CRM or a homegrown solution.
Spiro's founders helped 2,000+ companies with CRM over the past fourteen years and were inspired by the movie Her to totally different approach to CRM that would benefit salespeople themselves.
We use AI technologies like natural language processing and machine learning to essentially do all the data entry work for a salesperson in CRM. This includes automatically building a pipeline of opportunities, creating contacts, finding their phone numbers and many others.
Once we have built the pipeline, Spiro's personal sales assistant provides real time recommendations to salespeople about who to call, email and meet with next.
For sales managers, it provides forecasts based on actual data, not the opinions of salespeople and helps them provide coaching and guidance to their teams.