Spherical is a boutique digital marketing agency based in SoHo, New York, specializing in travel and hospitality. We believe that every great travel brand has a story to tell, and we focus on bringing those stories to life through innovative digital marketing. We're a young, fast-growing team, designing beautiful, modern websites, driving traffic with SEO, and creating social media campaigns with engaging content. Our clients include some of the best luxury and boutique hotels in the industry.
Starting with the Roger Smith Hotel, a boutique art hotel in NYC, Spherical founder Adam Wallace built an online presence that earned the hotel a reputation as “the most social media savvy hotel in New York—if not the world.” Recognized as a leader in travel digital marketing, he then founded Spherical. Now he leads the most cutting-edge social media and marketing team for the hospitality and travel industries.
With so many clients in the travel industry across the US and Caribbean, Spherical strives to cultivate a travel-loving office culture—and it actively supports its employees’ sightseeing experiences. The company sponsors one trip each year so employees can explore and engage with the world—and to encourage exploring local attractions, Spherical also gives its employees a monthly reimbursement for cultural explorations and activities around NYC. We know that hotels and travel brands are the ultimate curators of experience, and we work with them to curate that experience in their digital presence.