Silkfred

SilkFred is on a mission to be the first to discover the best independent fashion and the go to source for shoppers to buy cool, unique fashion.

Founded 2012
16-50 employees
  • Clothing, Fashion, & Textile
  • Headquarters address
    91 Brick Ln, London E1 6QL, UK

    WHAT WE DO

    London based digital fashion destination SilkFred is revolutionising the online retail space, creating the ultimate destination to discover rarefied designs and unique style; presenting a specially curated range of independent fashion and accessory brands from all around the world. The website which was founded in 2012, has grown exceptionally quickly, courtesy of the support from loyal shoppers quick to share their deliveries and to celebrate their unique, fashion finds resulting in a cult social media status.

    Stocking over 280 independent brands, SilkFred has an unrivalled choice of unique designs in one place.

    Supporting UK talent as well as brands from all around the world, SilkFred make it their mission to be the first to discover the best new independent brands and share them with shoppers looking for affordable pieces that are different from the high street.

    SilkFred cuts through the noise of online shopping, standing out from the crowd and providing a central destination for shoppers to find original yet affordable pieces that their friends won’t have; a retail space for the discerning customer and fashion savvy in search of some of the most exciting independent brands around.

    HOW WE INTERVIEW & HIRE

    We'll start by calling you to say HELLO, to answer any initial questions and to arrange an interview. We hold interviews at the office, so you can see the where you'll be working. You can expect at least 2 interviews, one with the founder and one with the most relevant person in the team you'll be joining. Depending on the role, we might ask to you spend a few hours working with us on particular task. We would then make an offer. The last step is references, which we would always require from previous employers.

    SILKFRED CORE VALUES

    ~ Love unique
    Life is too short to wear the same boring crap as everyone else. We hate identikit
    dressing. We are magpies. We pay homage to trends but we always stay true to
    keeping it unique.

    ~ Believe in independence
    We believe that being independent is the most powerful thing you can be. We
    believe in choosing to live life on your own terms. This is why we support our
    designers who have made this choice.

    ~ We care
    We care about our customers. They are the most important people to us. We
    treat them like our friends and always think about what would make them feel
    special

    ~ We aren't robots
    We love online, it’s our home, but this doesn’t mean we are a “faceless”
    business. We make sure our designers and customers get the “human touch”.
    We inject our personality into everything we do.

    ~ We get shit done
    We work incredibly hard. We are stay-up-all-night-do-whatever-it-takes-to- getshit-
    done people. We get a kick out of being in the trenches together.

    ~ We grow
    We are constantly learning and challenging ourselves. If it feels too comfortable,
    we aren’t doing enough. We don’t say no to difficult tasks. We listen to each other
    and we ask questions if we don’t understand. We educate ourselves and enrich
    our knowledge obsessively. We are always hungry.

    ~ We love
    We are passionate about our work and this shows in everything we do. We love
    to get involved in every element of the business and no task is too small or
    unimportant.

    Tech stack

    Ruby on Rails, Javascript, HTML, CSS, Mongo, Mongoid gem, JQuery, Twitter Bootstrap, Elasticsearch
    Silkfred - Company Photo
    Silkfred - Team trip to Google
    Silkfred - Our most dedicated Instagram followers came to the office for a party
    Silkfred - We work from a great space on Brick Lane
    Silkfred - We have photo shoots in the office, so you'll be close to the action
    Silkfred - Based on Brick Lane, there's great lunch spots on the doorstop & in nearby Spitalfields Market
    Silkfred - Some of the team at Christmas!
    Silkfred - Company Photo
    Silkfred - Fun photo shoots in the office!
    Silkfred - Party time at the office
    Silkfred - Making a behind the scenes movie
    Silkfred - We employ boys too ;)
    Silkfred - Company Photo
    Silkfred - Company Photo
    Silkfred - The team is at all the key fashion events meeting brands
    Silkfred - At London Fashion Week