We’ve seen data at it’s worst: it starts with complicated tools producing an abundance of data and ends with little insight and adds another job to wade through the details to understand what it all means. Next you’re toggling through multiple screens or waiting on an analyst to run a report, all while the important stuff is passing by.
Sometimes it means you’ve missed an uptick in traffic or let a broken A/B test run on too long, but other times it means you’re missing the massive overspend on your advertising campaign or took 3 days to find the broken link in your email blast.
We’ve all been there, and decided it’s time for a change: real insights for your business apps, delivered as they happen.