Proper Cloth

Proper Cloth is a menswear startup making it incredibly easy for men to purchase quality custom dress shirts online.

We see a future where men no longer buy clothes in standard sizes that don’t fit perfectly, or in styles they don’t totally love. We see a future where clothing is made on demand to perfectly suit each individual’s shape and taste. We’re leveraging mass customization, 3d rendering, custom size prediction algorithms and a completely rethought supply chain to make this future a reality.

We’re not your typical ecommerce startup. We’ve been around for 7 years. We’re leaders in the custom clothing space. We’re profitable. We have the patience and stability to do things right. But we’re still growing incredibly fast and have massive opportunities ahead.

Proper Cloth has been featured by Esquire Magazine, Men's Health, Men's Journal, The New York Times, The Wall Street Journal, Fast Company and many others. We've been called GQ's "Favorite Online Custom Shirtmaker". We have hundreds of thousands of clients, with the potential to scale to millions.