Primer enables you to deploy new user screens between releases, without writing code. Personalize screens based on source. Rapidly iterate on your new user funnel.

Founded 2013
16-50 employees
  • Analytics & Business Information
  • Headquarters address
    1st St & Howard St, San Francisco, CA 94105, USA

    The Primer team started as a growth consulting company working with clients to fuel exponential growth. They found that every single app needed to overhaul the first time user experience. However, each iteration took 2-6 months to launch. For apps, that’s an eternity. The Primer team saw a massive problem that needed to be solved.

    With Primer, gone are the days of having to design, engineer, QA, and submit a new release to improve your native app’s first user experience. Primer’s visual editor is the only way a single team member can come up with an idea, design it and deploy it in less than 30 minutes.

    Primer enables apps to welcome users with native screens containing content that matches why users are trying the app. Invite referrals are welcomed by their friends, Facebook ad installs are shown the item they installed to buy and all users get a great first impression.

    Tech stack

    Angular.js, Rails, AWS, iOS, Android


    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)
    Primer - We love dogs at Primer!
    Primer - Team lunches on Tuesdays
    Primer - Picnics in Golden Gate park