We believe children's clothes should be easy to shop online, high quality and affordable. We're a new brand, born online, always available in every size and every color.

Founded 2014
1-15 employees
  • eCommerce
  • Headquarters address
    320 5th Avenue, New York, NY 10001, USA

    Primary was founded in 2014 by 2 Quidsi execs. Both founders have 2 children each and noticed the gap in the marketplace: there was no place they could reliably shop for quality classic basics for their kids at an affordable price. So they quit their job and started the company they needed - Primary.

    In less than a year, we secured a seed round lead by Harrison Metal and Homebrew Capital, built and launched and processed hundreds of thousands of dollars worth of transactions.

    We are starting to see exponential growth and are looking to build out our engineering team. We're building a brand that will be pretty big and that will require excellent technology every step of the way.

    Tech stack

    Ruby on Rails, CoffeeScript, Angular JS, AWS, postgresql, RSpec


    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability) - We give back - We drank! - We fit in a small elevator! - We make cute clothes that go on adorable little people.