Primary was founded in 2014 by 2 Quidsi execs. Both founders have 2 children each and noticed the gap in the marketplace: there was no place they could reliably shop for quality classic basics for their kids at an affordable price. So they quit their job and started the company they needed - Primary.
In less than a year, we secured a seed round lead by Harrison Metal and Homebrew Capital, built and launched Primary.com and processed hundreds of thousands of dollars worth of transactions.
We are starting to see exponential growth and are looking to build out our engineering team. We're building a brand that will be pretty big and that will require excellent technology every step of the way.