Social media has changed the balance of power between consumers and brands. Much of this shift has happened through the large and growing base of brand-attributed user photos and videos uploaded to Instagram, Twitter, Facebook and Snapchat. Consumers now see visual content as a method of communication to showcase the products, people, and places that they love. These visual endorsements give consumers the power to define brands and influence their peers' buying decisions all with a simple photo or video share.
With the changes happening in consumer behavior, the rise of the visual web, the massive volume of social sharing, and increased sophistication in customer data, brands now have the opportunity to use the authentic voice of customers to market and optimize content real-time.
Pixlee's Personalized Visual Marketing platform, which sits at the intersection of photos and data, can help brands navigate this new world. We can turn the barrage of user photos into a source of high-quality content that can be repurposed to create mass personalization at scale. The result is that brands like yours can achieve authentic interactions with your consumers at each and every touch point (owned and paid), increasing engagement, loyalty, and ultimately conversion.