PHLUR

Phlur is a digital-first brand, 
initially focusing on fragrance, aiming to disrupt an otherwise staid industry by modernizing the message and redefining the experience.

  • Founded 2015
  • 1-15 Employees
  • 0-5 Engineers
  • eCommerce

About PHLUR

About Us
We are here to create sustainable, stunning fragrances that transform everyday moments into memories. Designed with select perfumers, our products were created without the typical ​constraints of time, cost, and creativity. And we're proud of that.

We've worked closely with our partners to ensure our products and processes are as ecological and deliberate as possible. Our suppliers are committed to supporting the communities that make their products possible. And for every bottle sold, we donate $5 to support sustainable initiatives.

Conscious Choices
We believe people want products that stand for something. We’ve taken every opportunity to make conscientious decisions about our ingredients, our packaging and, of course, our partners.

  • Innovation starts with ingredients: We seek out ingredients that are grown and cultivated with innovative, environmental methods and exclude raw materials that damage ecosystems. We've made tough but important decisions when choosing between natural ingredients and those made in a lab. Our products are free of known skin irritants, parabens, phthalates, unnecessary stabilizers and animal products. We expect the best out of ourselves and our partners. And we think you do, too.

  • A better bottle: No point having great ingredients if you don’t protect them, right? Our bottle reflects the same effort and consideration we put into our fragrances.

  • We believe in giving back: In addition to using responsible ingredients, we believe in supporting initiatives that have a lasting impact on people's lives. That's why $5 from every bottle sold is donated directly to a cause we have faith in.

We celebrate our successes together
PHLUR - We celebrate our successes together
We have launch parties with amazing company - Austin, Texas
PHLUR - We have launch parties with amazing company - Austin, Texas
Our scents have you covered for long weekends
PHLUR - Our scents have you covered for long weekends
We were featured on TV
PHLUR - We were featured on TV
We want our scents to give you a boost of energy and confidence
PHLUR - We want our scents to give you a boost of energy and confidence
We organize wonderful launch events - NYC
PHLUR - We organize wonderful launch events - NYC
We make a donation for every bottle sold
PHLUR - We make a donation for every bottle sold
We have scents for those long nights out
PHLUR - We have scents for those long nights out