Persado

To programmatically uncover the language and emotions that make people buy with great S/W technology powered by Natural Language Processing and advanced statistical algorithms.

Founded 2012
51-200 employees
  • Analytics & Business Information
  • Headquarters address
    50 West 17th Street, New York, NY 10011, USA

    About Us

    Persado programmatically uncovers the language and emotions that make people buy. Its unique technology is powered by Natural Language Processing and advanced statistical algorithms. Working with leading global brands such as American Express, esurance, McAfee, Survey Monkey and Verizon Wireless, Persado systematically delivers better marketing messages across digital channels.

    To date, marketers have relied on intuition, subjectivity, and limited A/B testing practices to produce digital marketing copy. Using Persado’s platform, marketers are now able to leverage millions of mathematically generated messages and rapidly converge to the best one. For any product, any time.

    Tech stack

    Rails, MySQL, Redis, AngularJS, R

    Benefits

    Compensation and retirement

    401k

    Health and wellness

    Health insurance
    Dental insurance
    Vision insurance
    Persado - Company Photo