Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
I. Put Users and Members First
- Design with a User-Centered Mindset
- Obsess Over Every Touchpoint of Member Experience
II. Operate with a Bias for Action
- Take risks, fail fast, and learn from past failures
- Don’t let perfection be the enemy of good
- Challenge the status quo by continuously innovating and improving
III. Empower Teams of Smart Creatives
- Hire the best and get out of their way
- Think and act like owners
- Stay lean, scrappy, and creative
IV. Together we go Far
- Uphold the obligation to dissent and listen
- Presume trust and be transparent
- Build a diverse and inclusive community