Although Rob, the founder of Pecabu, had studied Math and Physics in university, he spent 10 years in the advertising industry, with his own animation and production house, specializing in TV commercials. It quickly became frustrating for him, having to create one ad for each company that is meant to be seen by everyone.
R: "So your telling me that we cant make a version for men, one for women, one for kids, one for tall people, one when its cold and just show the right ad to the right people?"
Ad Exec: "Nope."
R: "That's just stupid."
Ad Exec: "Yup."
So began a mission to create an AI based brain that fed on big data to detect people, the environment & business data to automatically create insights to make the world smarter. Ads that know who is in the audience and adapt accordingly. Homes that know who is at home, who is out and who is on their way and adapt accordingly. Roads that detect traffic before it even happens, and reroute cars on its own.
Thus Pecabu was born; A company with a simple mission; Smarter Everything...etc.