Parachute Home

Parachute is an online luxury home textiles brand in Venice Beach.

Founded 2013
16-50 employees
  • eCommerce
  • Headquarters address
    Los Angeles, CA

    Parachute is an online luxury bedding brand based in Venice Beach, CA. The company offers a line of everyday bedding essentials – from sheets to duvet inserts – to enhance the sleep experience. The company was launched in January 2014, born out of founder Ariel Kaye's personal frustration as a consumer seeking quality bedding products at accessible prices. Parachute’s products are designed in LA, made in Tuscany, Italy, and shipped directly to customers, resulting in considerable savings while maintaining premium quality. The bedding is manufactured with the finest long-staple Egyptian cotton and is Oeko-Tex certified, free of toxins and synthetic finishes. All purchases come with 30-day risk free returns as well as free return shipping. Additionally, customers are able to donate life-saving malaria nets through Parachute’s partnership with the United Nations Foundation’s Nothing But Nets campaign. The company publishes a sleep wellness blog.

    Key Achievements

    • We generated $1M in sales with no paid marketing in first year of business
    • Revenue has been growing 15% m-o-m since launch
    • Sold to all 50 states and 25 countries
    • Partnerships with boutique hotels in LA and the Hamptons
    • Donated 4,000 life-saving malaria nets donated through Nothing But Nets

    Future Plans

    • Summer 2015 pop-up shop on Abbot Kinney Blvd (GQ's "Coolest Block in America")
    • Develop new colors and fabrics for the core bedding collection
    • Expand on accessories that accent the bedroom
    • Establish our blog as a leading content destination

    Benefits

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)

    Values and quality of life

    Catered meals
    Parachute Home - Company Photo