OrderGroove first introduced our innovative Subscription Enablement Platform in 2010. When we started, very few people knew what a subscription service was. In 2015, subscription and membership-based businesses were named the fastest growing segment of commerce by Internet Retailer, cementing the macrotrend that the future of shopping, is actually not shopping. This seismic shift in consumer preferences is catalyzing new consumption models that put the customer at the center enabling them to establish relationships with their favorite brands and retailers focused on convenience and personalization. The macrotrend continues to gain momentum with heavy investments by companies like Amazon and we are in the early innings of the most disruptive time in commerce since the introduction of eCommerce in the 90s. However, unlike eCommerce, no platform exists to enable and accelerate this disruption.
At OrderGroove, we're on a mission to empower our client network fight back and transform commerce, one relationship at a time to free up their customers' time for the moments that matter most in life. Today, this is and will continue to be subscription and membership services that automate the shopping experience — the ultimate form of a relationship. And it’s working. We have activated millions of subscriptions online and are beginning to enter the offline world with retail store sign-ups, introducing a point of market entry where 92% of commerce is still conducted.
But we’re not stopping. To truly transform an industry and create a category, we need to push our market, product and clients beyond the current perceived constraints, questioning every aspect of the customer journey and removing unnecessary “friction” throughout the path to purchase.
On the heels of closing our $20M Series C round of capital, we are continuing to scale our core platform while introducing new frictionless consumer experiences beyond subscriptions, removing the physical and mental inconveniences of shopping by dramatically shortening the path to purchase.
Our mission is bold and challenging, but we believe we’re the best-positioned company to pull it off for our clients and their customers, while transforming commerce, one relationship at a time.