Founded in 2012 OLSET is a technology company focused on providing personalization and automation solutions in the travel industry. OLSET was founded by technology veterans Gadi Bashvitz and Amyn Sheriff. Prior to founding OLSET, Gadi was a very frequent traveler; having flown more than 2Mn miles and stayed in hotels 1,500 nights in less than a decade. Amyn lead the work on Travelocity’s merchant model solutions in the early 2000s. They decided to found the company and help propel the travel industry into the 21st century based on big data and personalization solutions after being very frustrated with their own experiences while booking travel. Since 2013 OLSET has been providing TMCs and OTAs with APIs that enable them to provide personalized hotel recommendations to travelers to improve conversions, drive hotel attach rates while providing travelers with a superior experience and improving duty of care. OLSET’s patented solutions offer a combination of APIs which help travel providers better understand each traveler’s preferences, get deeper knowledge of the hotel inventory based on sentiment analysis and use recommendation algorithms to give travelers personalized recommendations. In September 2015 we will be launching our first solution focused specifically on unmanaged business travelers called Cinch.