Americans purchased nearly $30b of pet food in 2015, the vast majority of which was generic, mass-manufactured product sold through traditional retailers. We believe that this experience is woefully behind the times.
We're a group of ex-Google and startup vets who decided to start cooking dog food from an apartment kitchen two years ago. Today we have a state-of-the-art production facility, one of the country's leading veterinary nutritionists, and a growing customer base spanning across the country. We've learned a lot in the process, and we're excited to foster a talented team excited about using tech to problem solve and scale a real, tangible product that dogs (and their humans) love.
Our custom e-commerce platform was built with an emphasis on data-rich customer engagement, clean architecture and minimal technical debt. We strive to maintain a multidisciplinary approach that balances coding ability with product and design acumen, data-driven decision making, and a keen desire to understand user needs. We strive to offer customers unparalleled insights into their dogs' nutrition using algorithms trained to improve with each new customer.