Needls is changing the way small businesses advertise on social media. The Internet’s first RoboAgency, needls is the easiest and most effective way to advertise online. The fully automated platform creates, targets and optimizes digital advertisements and distributes them across Facebook and Instagram. Using the latest in AI, needls employs data science and natural language processing to monitor public social media posts - when someone states they are in need of a particular service we show them ads for it in real time, creating a higher chance of them clicking. The ads are optimized 24/7 to ensure they are performing to the best of their ability. Hundreds of optimization methods coupled with machine learning create a snowball effect allowing the optimization and targeting to strengthen overtime. Finally small businesses have a solution that won’t break the bank and allows them to focus on what they do best, running their companies.