In-House-AdvertisingAt the forefront of the in-house advertising movement, Nanigans arms marketing teams with the best software to manage their digital advertising in-house. For nearly five years, Nanigans has developed the industry-leading advertising automation platform to empower CMOs to achieve their social and mobile performance marketing goals at scale. Nanigans is a leader among ecommerce, gaming, and other pure-play internet companies, enabling in-house teams to take control of their advertising through sophisticated workflow automation, predictive optimization, deep data integrations, and real-time and lifetime reporting tools.
Founded in 2010 by veteran entrepreneurs from data warehousing and performance marketing, Nanigans is regarded as one of the most innovative companies in advertising technology today. By building scalable software that meets the specific in-house marketing needs of the world’s largest performance advertisers, Nanigans has earned a reputation for developing cutting-edge solutions to complex user acquisition and remarketing challenges. The company is disrupting the traditional agency and ad network model of media buying and is enabling new levels of efficiency and success in the process.
200+ of the world’s largest performance marketers consider Nanigans to be strategic to driving business goals ranging from finding lifelong customers to owning and acting upon customer insights faster than ever before. With a focus since its inception on world class ROI measurement, attribution, and optimization technology, Nanigans has been designated by Facebook as critical to growing its marketing ecosystem. Out of more than 300 companies, Nanigans has been named a Strategic Preferred Marketing Developer (sPMD), and is one of only three sPMDs with access to both the native Facebook Ads API and Facebook Exchange (FBX).