Music Audience Exchange

More Music. Less Noise. We're the platform powering your favorite brand ✕ music partnerships

Founded 2014
51-200 employees
  • News, Media, Advertising, & Publishing
  • Headquarters address
    2595 Dallas Parkway, Frisco, TX 75034
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    What We Do

    MAX (Music Audience Exchange) is a venture-backed technology company whose mission is to help musicians and brands better engage fans together. How? Through a proprietary platform that gives marketers the insights, tools, and opportunities to Brand New Music.

    MAX is rapidly building the technology infrastructure to connect all brands/agencies, artists, and music-related media to scale the brand-artist partnerships of the future. In 2014, MAX began the largest study ever done to map psychographics and purchase intent data to musical identities, resulting in the creation of The MAX Platform™. The MAX Platform is built on a proprietary data model that perfectly matches brands with the exact artists who most authentically resonate with their target audience and who are releasing new music or going on tour (MAX tracks 1.8M artists across 900+ genres). MAX then executes fully integrated marketing programs that deliver the brand’s message through artists' voices and channels across all of the places fans are already going to for music, including streaming services like Pandora and Spotify, video platforms like YouTube, social media sites like Facebook, Instagram, and integrating brands into live performances, artist meet-and-greets, and more.

    Year after year, MAX continues to grow - helping artists of all sizes achieve major career milestones, including 9 Grammy nominations, top Billboard chartings, lift in merchandise & ticket sales, rotation on MTV and top playlists, and additional airplay on hundreds of radio stations across the country. And brands like Ford, Dr Pepper, Coors Light, TWIX, and Jack Daniel's have also seen substantial results for their investments, including lift in brand sentiment, purchase intent, and even direct increases in sales.

    MAX History

    Music Audience Exchange (MAX) was founded in 2014 by Nathan Hanks, previously cofounder and President of ReachLocal – an online marketing tech company where he led a team of over 2,000 people with 24,000 client companies across 15 countries – and George Howard, who served as President of powerhouse indie label Rykodisc, co-founded TuneCore, teaches at Berklee College of Music, and is a music licensing and copyright attorney who contributes to Forbes and The New York Times.

    Tech stack

    Node.js, MySQL, React, AWS, Firebase, Python, Elasticsearch

    Benefits

    Compensation and retirement

    Performance bonus
    401k plan

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)
    Insurance (Life)
    Insurance (Disability)

    Vacation and time off

    Paid time off
    Unlimited time off
    Flexible working hours
    Work from home flexibility

    Personal development

    Career growth

    Values and quality of life

    Snacks and beverages
    Company activities
    Remote first
    Social impact
    Music Audience Exchange - MAX office in Frisco
    Music Audience Exchange - The kitchen and stage in Frisco
    Music Audience Exchange - The Glendale office
    Music Audience Exchange - Recording a musician on the Frisco stage
    Music Audience Exchange - The Glendale office