Mobile. It's changed everything. From how we interact, to how we consume content, to how we get from Point A to Point B. Most importantly it's changed the way that businesses, organizations, and our favorite brands engage with us. You're now able to find a date, buy movie tickets, and have dinner delivered all through apps on your phone.
The apps you use on a daily basis to check the weather, the game, or to "like" your bf's new dress - all of them - require a number of tools to help them be successful. Why? Because building apps is HARD WORK. Building successful, sustainable apps is even harder. Once you've created your app, you're then tasked with choosing everything from an analytics vendor, to a push provider, to an attribution service. All of these tools require you to put an SDK in your app. Activating and managing these tools is a drag on production, efficiency, and internal resources. If that's not enough, after you've deployed one of these SDK based tools, you then need to wait for an app update to activate their service(s) on your user's device.
At mParticle we believe that SDKs amount to foreign code, which is a risk to your app business. The more SDKs your team has to manage, the more risk you're exposed to. We believe organizations should be able to use these tools while mitigating the risk inherent to them. mParticle helps organizations overcome this risk and drag on resources by removing the technical dependencies associated with activating, using, and managing these SDKs. mParticle is a mobile data hub that abstracts SDKs allowing organizations to leverage these tools without the need to involve precious development or engineering resources. In doing se we enable product and marketing teams to use and experiment with tools ad hoc, all without the need to involve technical resources. It's a win across marketing, product, and engineering.
Founded in 2013, mParticle is the leading customer data platform that unlocks the full power of data for businesses. The company empowers brands to accelerate their growth strategy to keep pace with their customers by providing the most advanced data platform for web and apps across all devices in the marketplace. A trusted partner among renowned brands such as Airbnb, Foursquare, King, and Spotify among many others.
The mParticle platform has grown to manage over 1 billion mobile users each month, capturing over $5 billion in e-commerce transactions and processing over 250 billion API calls. In September 2017 mParticle closed their round of Series C funding at $35M led by Harmony Partners with participation from Bain, Social Capital and a number of others. Their overall funding is now 71.8M.
Recognized as one of Crain’s 100 Best Places to Work in New York City and named to Gartner’s “Cool Vendors in Mobile App Development” list, mParticle has 85+ employees and is headquartered in New York City with offices in San Francisco, Seattle, Florida, and London.
We look forward to speaking with you!