Machinima is the dominant video entertainment network for young males around the world. Serving more than 2 billion monthly video views and reaching over 175 million uniques each month, Machinima is one of the top entertainment networks on YouTube. The Machinima network features scripted series, original content, weekly and daily shows, official publisher content, and gameplay videos—all aimed at the coveted 18-34 year-old male demographic.
Our community is based on passion—for video games, animation, movies, TV, music, and endless other forms of millennial pop culture. Machinima is a lifestyle, and it shows in the devotion of our fans: We have the highest engagement among the top YouTube channels and a larger average daily audience than major cable networks.
In addition to producing and distributing a wide array of content, Machinima offers a suite of applications, tools and technologies that motivate and engage our audience. We reach our fans across the largest global distribution platforms, including YouTube, Facebook, Twitter, iOS, Android, Xbox 360, as well as other devices and networks.
The word “machinima” is a portmanteau of “machine” and “cinema” and refers to the process of creating real-time animation by manipulating a video game’s engine and assets. This classic form allows users to explore, create, and connect with their favorite games in new ways. In the same vein, Machinima is devoted to taking entertainment to all-new levels and capturing our fans’ imaginations.